What is Market Day Supply?
Shopping for an SUV in 2025? Market Day Supply (MDS) is a crucial metric to understand. MDS reveals how quickly vehicles are selling, helping you identify which SUVs are in high demand and which ones may offer better negotiability due to abundant inventory.
A low MDS means limited availability and tougher negotiations, while a higher MDS signals oversupply, giving buyers more leverage. Using CarEdge’s free car buying tools, we’ve identified the fastest-selling SUVs in America right now. Here’s a look at today’s top five.
Lexus RX
Market Day Supply: 18 days
Average Selling Price: $57,820
Total For Sale: 4,096
The best-selling Lexus model is also the fastest-selling in 2025. Both the gas-only and hybrid RX are quick to sell right now. Plus, the Lexus RX is one of the best value SUVs on the market.
Negotiation Tips: There are 351 new 2024s on sale nationwide. These are slow sellers compared to the 2025 Lexus RX, and therefore, are more negotiable. The Lexus RX’s base price rose $600 for the 2025 model year, so you’re likely to spend less all around on a new 2024 model.
Browse Lexus RX listings near you
Lexus NX
Market Day Supply: 24 days
Average Selling Price: $49,282
Total For Sale: 3,079
Lexus’ more affordable subcompact luxury SUV is a fast seller. This may be great for sellers, but it translates to headwinds for buyers looking to negotiate.
Negotiation Tips: Two-thirds of the new Lexus NX’s on sale today are the 350 model. Expect the more affordable NX 250 to be a bit less negotiable, as supply is limited to just 1,000 units nationwide.
Browse Lexus NX listings near you
Toyota Highlander
Market Day Supply: 25 days
Average Selling Price: $49,000
Total For Sale: 4,168
The fastest-selling three-row SUV in 2025 is the Toyota Highlander. Long a favorite of drivers who value practicality and reliability, the Highlander is approaching 25 years in the Toyota lineup. To top it off, the Highlander has an A+ value rating from CarEdge.
Negotiation Tips: In 2025, the Toyota Highlander has plenty of competition in the mid-size three-row SUV class. Cross shop the Highlander’s competitors for the best deals, including the Mazda CX-90, Honda Pilot, Kia Telluride, and Hyundai Palisade.
Browse Toyota Highlander listings near you
Mercedes-Benz G-Class
Market Day Supply: 27 days
Average Selling Price: $189,621
Total For Sale: 1,091
Believe it or not, the Mercedes-Benz G-Class originated as a military transport vehicle in the late 1970s. Today, it’s pure luxury, with both performance and comfort as top selling points. The first all-electric version of the G-Class will arrive at dealerships later this year.
Negotiation Tips: Arrive at the dealership with a pre-approval offer from a bank or credit union with competitive rates. If you’re going to be financing through Mercedes-Benz, don’t expect a low rate for this ultra-luxury SUV. Use this free calculator to estimate your payments before you buy.
Browse Mercedes-Benz G-Class listings near you
Toyota Corolla Cross
Market Day Supply: 28 days
Average Selling Price: $31,350
Total For Sale: 11,407
The Toyota Corolla Cross is an increasingly popular small SUV. With good fuel economy and plenty of room in the cabin, more drivers are seeing the 2025 Corolla Cross as one of the best SUVs under $30,000. For 2025, the Corolla Cross has a starting price of just $25,383.
Negotiation Tips: Hardly any 2024s remain on Toyota dealer lots, which is no surprise considering how quickly this compact crossover sells. With such tight supply, the Corolla Cross is not very negotiable. However, the good news is that Toyota dealers tend to offer fair pricing without the markups and forced add-ons more common with some other brands. Nevertheless, it’s smart to take these car buying cheat sheets with you to the dealership.
Browse Toyota Corolla Cross listings near you
Tips for Getting the Best Deal on an SUV in 2025
Whether you’re shopping for one of the fastest-selling SUVs or looking for a more negotiable option, securing the best deal requires strategy. Here are key tips to ensure you drive away with big savings on your next SUV purchase:
1. Cross-Shop Competing Models
High-demand SUVs, like the Toyota Highlander and Lexus RX, don’t leave much room for negotiation. But that doesn’t mean you’re stuck paying sticker price. Compare pricing and incentives for competing models to see where you have the most leverage. Expanding your search beyond just one model increases your chances of finding a better deal.
2. Target Leftover 2024 Inventory
The best SUV deals in 2025 will be found on leftover 2024 models. While many have already been sold, some 2024 versions of fast-selling SUVs remain on dealer lots – and they’re much more negotiable than 2025 models.
Search for 2024 SUVs at local dealerships and compare them to 2025 pricing. If incentives are strong, a leftover 2024 can save you thousands compared to a new 2025.
3. Know Each SUV’s Inventory Levels
Negotiating is all about leverage—and knowing how many SUVs are available in your area can give you a major edge. SUVs with higher Market Day Supply (MDS) are more negotiable. Use CarEdge Insights to check inventory levels before heading to the dealership.
4. Get Pre-Approved for Financing
With auto loan rates remaining high in 2025, securing a pre-approval from a credit union or online lender can put you in control. Even if you plan to finance through the dealership, having a competing offer can:
- Force the dealer to match or beat your rate
- Give you negotiating power on overall pricing
- Prevent last-minute surprises at signing
5. Watch Out for Add-Ons and Hidden Fees
Even on fast-selling SUVs, some dealerships will try to sneak in junk fees and unnecessary add-ons. These include:
- Dealer-installed protection packages
- VIN etching
- Nitrogen-filled tires
- Markups disguised as “market adjustments”
Always ask for a breakdown of the out-the-door price before committing to the purchase.
Empowered Buyers Save More in 2025
In a competitive SUV market, understanding Market Day Supply (MDS) can make all the difference in finding the right deal. The fastest-selling SUVs in 2025, like the Lexus RX and Toyota Highlander, demonstrate high demand and limited availability, making them more challenging to negotiate. However, armed with free car buying tools and advanced market insights, you can navigate the market with confidence, knowing which models to target and what to expect.
NEW from CarEdge: See the Fastest and Slowest-Selling SUVs in YOUR City and State
